We use your yearly income goal to determine how many daily lead generation activities you must complete and how many of each of the following are needed:
  1. Appointments
  2. Listing Agreements
  3. Buyer Agreements
  4. Contracts in Escrow
  5. Closings

Entering Your Income Goal: Enter the income you wish to earn after your broker split and paying your business expenses. This number should be your net income before taxes. EX. (Gross commission - broker split - expenses) = Income Goal

AST Income Goal.jpg


Personalize Your Goals (Don't forget to click the "SAVE GOALS" button at the bottom)
  1. Average sales price per transaction: can be the median area home price or the average of your past sales over the last 12 months
  2. Average commission per transaction: your percentage of broker co-op commission paid by the seller based on the sales price of homes closed
  3. Your commission split: the average split you earn after splitting the commission with your broker. If you work on a sliding scale commission schedule, enter the average commission you would earn from the income goal you wish to achieve. If your commission contribution to the broker is capped after a certain amount, do not adjust this percentage as you will actually make more money.
  4. Franchise fee: the percentage collected by National Franchises from the gross commission earned before splitting with your broker
  5. Expenses as percentage of gross commission income: the percentage of your income earned after splits and fees are removed that will spent to cover your real estate expenses, such as desk fees, technology, marketing expenses, etc. The default is set to 15%, but your number may vary. If you are an experienced agent, look at your expenses from last year and determine what percent that was in relation to the income you earned. If you are a new agent we recommend you leave this number on the default.
  6. Number of weeks worked per year: the number of weeks left after subtracting for vacation time
  7. Number of hours worked per day: the number of hours you want to spend working on your real estate business
  8. Number of hours prospecting per day: the number of hours you want to spend on lead generation activities
  9. Number of prospects needed to close single transaction: this is the number of prospects you need in your database to close one transaction. Unless you are experienced agent who has tracked this number in the past, we recommend you leave this number on the default of 25, and then update this number every 12 months based on your business.
  10. Desired listings as total percentage of sold transactions: the percentage of closings you wish to have from representing sellers 
AST Personalize Your Goals.jpg
Using Agent Success Tracker Overview
  1. Entering & Updating Your Income Goal
  2. Choosing What Daily Lead Generation Activities to Track
  3. Recording Your Daily Activities
  4. Understanding the Dashboard
  5. Understanding How To Interpret The Results Page to Increase Your Business